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The Story Behind Our Name: What Ishq-E-Amore Means
Some names are chosen because they sound beautiful. Others stay because they carry a feeling. Ishq-E-Amore was born from both....
Kubra Khan in Ishq E Amore: The Lahore Label Worn by Pakistani Celebrities and Stylists
Kubra Khan, Mehek Saeed, Alishay Adnan, and Vardah Aziz have worn Ishq E Amore, the Lahore-based slow-fashion label reimagining South Asian textiles for a contemporary wardrobe.
A Lahore Label Reimagining South Asian Textiles for a Global Wardrobe
Ishq E Amore is a slow-fashion label made in Lahore, Pakistan, creating clothes that sit between South Asian textile heritage...
The Asymmetric Linen Tops Everyone Keeps Coming Back For
Our best-selling asymmetric linen tops are made in-house in Lahore from breathable linen, soft tailoring, and signature draped cuts. Designed to feel effortless but intentional, these are the pieces our customers keep coming back for.
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